Thousands of knitted poppies are expected to turn a city's famous pier into a striking remembrance memorial.
The display will run the entire 1.33-mile (2.14km) length of Southend Pier in Essex from 5-16 November.
People have been invited to donate their creations by the end of September.
Labour city councillor Matt Dent said it would be a "truly memorable" commemoration.
The display would culminate with a "dramatic installation at the pier's selfie signpost", Southend-on-Sea City Council said.
Crafters of all skills were encouraged to get involved, with Dent hoping it would instil "a sense of civic pride".
He added: "As well as being a poignant tribute, I expect the display will give a welcome boost to tourism and visitor numbers on the pier during the quieter off-peak season."
